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About Us

Brief History

Established in 2010 as a manufacturer of physical security products for the Banking Industry. Clients were mainly based across the northern border so as to avoid the BBBEE local client requirements. Alex Benassi having come from the merchanting industry, having been the General Manager of Phoenix Steel in Germiston, decided to start Kalahari Steel in 2013.

LeBel Africa is the holding company which trades in high volume steel sales and procurement of goods as per clients requests. As the company grew (LeBel Africa), Alex Benassi, then became the sole owner of the company in 2020, and pursued his passion which was to expand Kalahari Steel to a fully stocked cash and carry.

Kalahari Steel has in a short time secured themselves as a significant player in the market and due to the current volatile market experienced due to Covid, was able to expand its operations. Having hired the previous chief buyer from Murray & Roberts, and having three sales representatives, in and around Gauteng, has seen the company become very competitive in the industry and the go to company for finding steel when client buyers cannot find stock. Prices are always a priority for any business and thus LeBel and Kalahari try to keep their prices to the customers as competitive as possible.

Who We Are

LeBel Africa is an independent trading company specializing in sourcing, importing, warehousing and distribution of steel into Sub-Saharan Africa.

Mission Statement

To be Sub-Saharan Africa’s most effective and dynamic trading company, connecting local and distant customers with local and international steel products by providing first rate service via trade, deliveries and finance if required.

Vision Statement

To be the preferred Steel and Related Industries Procurement business that clients locally and abroad engage for all their needs to expand their valued operations.

We find what others cannot.

Goals and Objectives

  • Grow the Business sustainably.
  • Please the shareholders and stakeholders beyond their expectations.
  • Always Strive for Service Excellence.
  • Become the go to company for all steel products