YOUR STEEL PROVIDER OF CHOICE...

LeBel Africa

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Who We Are

LeBel Africa is an independent trading company specializing in sourcing, importing, warehousing and distribution of steel into Sub-Saharan Africa.
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Mission

To be Sub-Saharan Africa’s most effective and dynamic trading company, connecting local and distant customers with local and international steel products by providing first rate service via trade, deliveries and finance if required.
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Vision

To be the preferred Steel and Related Industries Procurement business that clients locally and abroad engage for all their needs to expand their valued operations.

Goals and Objectives

  • Grow the Business sustainably.
  • Please the shareholders and stakeholders beyond their expectations.
  • Always Strive for Service Excellence.
  • Become the go to company for all steel products

Brief History

LeBel Africa is the holding company which trades in high volume steel sales and procurement of goods as per clients requests. As the company grew (LeBel Africa), Alex Benassi, then became the sole owner of the company in 2020, and pursued his passion which was to expand Kalahari Steel to a fully stocked cash and carry.