To be Sub-Saharan Africa’s most effective and dynamic trading company, connecting local and distant customers with local and international steel products by providing first rate service via trade, deliveries and finance if required.
To be the preferred Steel and Related Industries Procurement business that clients locally and abroad engage for all their needs to expand their valued operations.
LeBel Africa is the holding company which trades in high volume steel sales and procurement of goods as per clients requests. As the company grew (LeBel Africa), Alex Benassi, then became the sole owner of the company in 2020, and pursued his passion which was to expand Kalahari Steel to a fully stocked cash and carry.